PLAY WITH MY HAIR

TREATMENT


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PLAY WITH MY HAIR is a modern brand whose visual identity is based on high key, fine art imagery and audience footprint relies heavily on highly-visual, influencer-based placement -- let's keep it consistent on film.


 

KEYWORDS

  • vibrant

  • lush

  • health

  • Beautiful

  • LIFESTYLE

 

PRIORITIES

  • quality

  • confidence

  • diversity

  • accessibility


Great hair is for everyone.


THE ESSENTIALS.

PLAY WITH MY HAIR is comprised of the three crucial ingredients listed below.

Here's how we can visually capitalize on these in order to make a great brand film or series of brand films to represent these inherent strengths.

John

John is a savvy, excellent, and personable CEO. He's also stylish, passionate, and educated. Putting him on camera telling the product's story and describing the research that makes it superior is a great way to bring character, accessibility, and familiarity to the brand's identity.  

Hair

Everybody has it. People from all different walks of life need healthy follicles. So we introduce aspirational-yet-accessible lifestyle features in order to place the product in the lives of a diverse target audience.

CHEMISTRY

The introduction of shampoo and other initiatives and products poses an opportunity to explore more abstract visuals as we describe the benefits of the product. Using macro closeups on chemical reactions is an exciting way to spice up the visuals, the color palette, and the energy of the film.


PUTTING IT ALL TOGETHER.

With all the above elements in place, the following is a conceptual representation of some of the visual options that will open up to us in developing branded video content for PLAY WITH MY HAIR.