Blank is a premium coffee and specialty drink catering company.
Blank is a clever brand, not because of SARCASM OR IRONY but because of innovation born of experience.
Let’s bring the same elegant expertise and confidence to the brand’s visual identity.
on launch, BLANK is PRIOritizing three primary target industries for clientele: Fashion, auto, and tech.
Here's how we can visually capitalize on these in order to make a great brand film or series of brand films that captures the right viewers' attention.
PUTTING IT ALL TOGETHER.
With all the above elements in place, the following is a conceptual representation of some of the visual options that will open up to us in developing branded video content for BLANK ESPRESSO.
WHAT IT COSTS
let's talk budget.
There are a lot of moving parts when it comes to film budgeting -- here are a couple things to keep in mind:
1. There is an industry-standard 15% markup on film production budgets that I am bumping down to 5% on this project for friends/family.
2. Film rates have a spectrum depending on scope, union involvement, etc. I am budgeting this project at my low-end rates.
2. Budget is a conversation, not an ultimatum. Once you're reviewed the information here, let's schedule a follow up to talk next steps.
Writing | 8 hours | $100/hour | $800
Prep | 8 hours | $100/hour | $800
TOTAL = $1600
Producer | $999/day
Director | $999/day
Cinematographer | $699/day
Gaffer | $599/day
Sound Tech | $299/day
Hair/Make-up Artist | $299/day
Talent 1 | $199/day
Talent 2 | $199/day
PA 1 | $99/day
PA 2 | $99/day
Catering | $200/day
Location | $1000/day
TOTAL PER DAY = $5690
Editor | 24 hours | $74/hour | $1776
Colorist | 16 hours | $49/hour | $784
Sound Design | 16 hours | $49/hour | $784
Music | Licensing Fee | $399
TOTAL = $4143
Storage, Insurance, Legal, Etc | $600