BLANK ESPRESSO

TREATMENT


 
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Blank is a premium coffee and specialty drink catering company.

Blank is a clever brand, not because of SARCASM OR IRONY but because of innovation born of experience.

Let’s bring the same elegant expertise and confidence to the brand’s visual identity.


 

KEYWORDS

  • PREMIUM

  • INNOVATIVE

  • NIMBLE

 

PRIORITIES

  • quality

  • confidence

  • LONGEVITY



WHO'S WATCHING?

on launch, BLANK is PRIOritizing three primary target industries for clientele: Fashion, auto, and tech.

Here's how we can visually capitalize on these in order to make a great brand film or series of brand films that captures the right viewers' attention.

FASHION

 

AUTO

 

TECH


PUTTING IT ALL TOGETHER.

With all the above elements in place, the following is a conceptual representation of some of the visual options that will open up to us in developing branded video content for BLANK ESPRESSO.


WHAT IT COSTS

let's talk budget.

There are a lot of moving parts when it comes to film budgeting -- here are a couple things to keep in mind:

1. There is an industry-standard 15% markup on film production budgets that I am bumping down to 5% on this project for friends/family.

2. Film rates have a spectrum depending on scope, union involvement, etc. I am budgeting this project at my low-end rates.

2. Budget is a conversation, not an ultimatum. Once you're reviewed the information here, let's schedule a follow up to talk next steps.

DEVELOPMENT
Writing |
 8 hours | $100/hour | $800
Prep | 8 hours | $100/hour | $800
TOTAL = $1600

PRODUCTION
Producer | 
$999/day
Director | $999/day
Cinematographer | $699/day
Gaffer | $599/day
Sound Tech | $299/day
Hair/Make-up Artist | $299/day
Talent 1 | $199/day
Talent 2 | $199/day
PA 1 | $99/day
PA 2 | $99/day
Catering | $200/day
Location | $1000/day
TOTAL PER DAY = $5690

POST PRODUCTION
Editor |
24 hours | $74/hour | $1776
Colorist | 16 hours | $49/hour | $784
Sound Design | 16 hours | $49/hour | $784
Music | Licensing Fee | $399
TOTAL = $4143

SERVICE FEE
Storage, Insurance, Legal, Etc | 
$600


WE'VE DONE IT BEFORE

Check out our previous work.


clients that trust us.